Most gamification talked about (online) is also that: online. Online gamification is very interesting as it makes use of technologies of the web and mobile phones. But the concept of gamification is old and so there are great examples of offline gamification (probably a topic for a later post), but I was introduced to a very interesting “new” example of offline gamification during one of the Hub Istanbul Social Innovation Roundtable events.
The young and talented designer Cansu Akarsu was challenged with a problem to get kids to use soap when washing their hands and researched what the motivating behind behavior was that kids performed (not washing their hands with soap). She learned that kids tend to find that behavior a waste of time since it takes away the quality playing time and time to spend with their friends. Washing hands with soap is a non-social and boring experience.
So the solution needed some creative thinking and good design. The result was using PLAY to give incentives to kids to wash their hands.
Check out her page to see more of her amazing work.